Search Engine Optimization

Search Engine Optimization:

Good search engine optimization has to be successful at both getting ranked in the top of Google and other search engines, and conversions. If your site is on the first page of Google for your targeted keyword that’s great, but now you have to get them to click on the link to your site, then they have to call or email you. That’s the conversion.

Google offers a webmaster tool which shows your conversion. It shows the phrases that list your site on Google and it has another list that shows the keywords / phrase that was used to click to your site. Yahoo and Msn also offers webmaster tools that help with seo.

SEO Tips:

1) One of the basics that Google likes is pages added on a regular basis. It shows that the site is updated and fresh. It also encourages the Google bots to return to the page more often and that will help get the site higher in the ranking.

2) Google likes one phrase or keyword per page. It actually counts and adds all the words and determines what the most repeated word on the page is. If you use too many different keywords it dilutes the page and it might not do as well.

3) Google likes links, so if you have 2 or more pages that use the same keywords those pages should link to each other. You can do it with similar subjects also.

One of the most important things to do to for a site to rank well is to have the keyword (s) in the title tag. The words in the title tag are seen in the blue stripe across the top of a browser.

Example 1: search for “funny police sayings” in Google and the #1 site should be http://www.tomsavoca.com/Police-work/you-might-be-a-cop-if.cfm look at that site and you will see in the top blue part of the browser the words “funny police sayings”

Example 2: search for “nypd jobs” in google and one of the first sites should be http://www.policesites.info/new-york-city-police-department.php notice “nypd jobs” in the title tag.

One of the next important places to have the keyword (s) is on the title of the page itself. The coding of the title should be a h1 or h2 tag.

Example 1: Search for “Police Stuff“ in Google, and the #1 site should be http://www.policesites.info/funny-police-stuff.php look at that site and you will see the phrase “Police Stuff“ a few times on the page including in the title on the page. (not to be confused with the meta title which is seen in the top of the browser.

Next important is to have the keyword (s) on the page a few times.

Example 1: Search for “school security expert” in Google and click on http://www.lasorsa.org . Notice “school security expert” throughout the page.