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Rick Santorum Picks Up The Pace

Feb 082012

You have probably seen all over the news and on the web today that Rick Santorum is surging in key primary and caucus states. According to two polls just out, Rick has now moved ahead of Mitt Romney in Minnesota and Missouri.
And the Romney argument that he is the strongest Republican to defeat Obama was shattered over the weekend with the release of a new Rasmussen survey that revealed that only one Republican Presidential candidate would beat Obama if the election were today…Rick Santorum.

Evidently, this news has Romney very worried because today he aimed his well -backed attack machine squarely at Santorum, firing relentless amounts of mud and inaccuracies. Romney even joined the attacks personally. Why would Romney attack so forcefully? Two reasons. First, he sees Rick rising in the polls. Second, Romney knows he cannot run on his own record of supporting big government healthcare mandates, supporting radical environmental positions like Cap and Trade, and supporting the biggest earmark in American history…the Wall Street bailouts.
What Romney does not know is that we have a secret weapon to fight against his attack machine. It is thousands of conservatives who understand that we need a Presidential nominee who does more than just talk a good conservative game, but lives it every day.

The Need For More Quality Content

Search Engine Optimization No Responses »

Feb 022012

The main desire of Google is to serve up the most relevant, valuable content that they can. To that end, one of the many factors Google looks at when reviewing a site is the freshness, or how often new content is added. The ideal situation is to add content on a regular basis that gives Google the signal that the site is up to date and valuable. The regularly added content also attracts others to link to the material from their site. Inbound links are one of the major ways Google measures a sites authority. Links from other valuable, relevant sites increases your sites authority and typically increases its position in the search results. This authority metric is also known as “PageRank” (named after Larry Page, co-founder of Google).

Not as important as getting links to your site, is who your site links to, in this case most of these articles link to other law firms or business that might be related to the legal system. Some of the content I add that I supply often is not written as technical as some of the articles from other firms who supply the content to get the link back to their site.

A recent Google algorithm update focuses even more on the value of good, fresh, relevant content on a site. It was called the Panda update. The bottom line is the importance of fresh articles.